c. 1600, "face to face," from French facial, from Medieval Latin facialis "of the face," from facies (see face (n.)). Meaning "pertaining to the face" in English is from 1786. The noun meaning "beauty treatment for the face" is from 1914, American English. Middle English had faciale (n.) "face-cloth for a corpse" (early 14c.).[facial etymology, facial origin, 英语词源]