affectyoudaoicibaDictYouDict[affect 词源字典]
affect: There are two distinct verbs affect in English: ‘simulate insincerely’ [15] and ‘have an effect on’ [17]; but both come ultimately from the same source, Latin afficere. Of compound origin, from the prefix ad- ‘to’ and facere ‘do’, this had a wide range of meanings. One set, in reflexive use, was ‘apply oneself to something’, and a new verb, affectāre, was formed from its past participle affectus, meaning ‘aspire or pretend to have’.

Either directly or via French affecter, this was borrowed into English, and is now most commonly encountered in the past participle adjective affected and the derived noun affectation. Another meaning of afficere was ‘influence’, and this first entered English in the 13th century by way of its derived noun affectiō, meaning ‘a particular, usually unfavourable disposition’ – hence affection.

The verb itself was a much later borrowing, again either through French or directly from the Latin past participle affectus.

=> fact[affect etymology, affect origin, 英语词源]
askance (adv.)youdaoicibaDictYouDict
1520s, "sideways, asquint," of obscure origin. OED has separate listings for askance and obsolete Middle English askance(s) and no indication of a connection, but Barnhart and others derive the newer word from the older one. The Middle English word, recorded early 14c. as ase quances and found later in Chaucer, meant "in such a way that; even as; as if;" and as an adverb "insincerely, deceptively." It has been analyzed as a compound of as and Old French quanses (pronounced "kanses") "how if," from Latin quam "how" + si "if."
The E[nglish] as is, accordingly, redundant, and merely added by way of partial explanation. The M.E. askances means "as if" in other passages, but here means, "as if it were," i.e. "possibly," "perhaps"; as said above. Sometimes the final s is dropped .... [Walter W. Skeat, glossary to Chaucer's "Man of Law's Tale," 1894]
Also see discussion in Leo Spitzer, "Anglo-French Etymologies," Philological Quarterly 24.23 (1945), and see OED entry for askance (adv.) for discussion of the mysterious ask- word cluster in English. Other guesses about the origin of askance include Old French a escone, from past participle of a word for "hidden;" Italian a scancio "obliquely, slantingly;" or that it is a cognate of askew.
flatter (v.)youdaoicibaDictYouDict
c. 1200, flateren, flaterien, "seek to please or gratify (someone) by undue praise, praise insincerely, beguile with pleasing words," from Old French flater "to deceive; caress, fondle; prostrate, throw, fling (to the ground)" (13c.), probably from a Germanic source, perhaps from Proto-Germanic *flata- "flat" (see flat (adj.)).

"Of somewhat doubtful etymology" [OED]. Liberman calls it "one of many imitative verbs beginning with fl- and denoting unsteady or light, repeated movement" (for example flicker, flutter). If it is related to flat the notion could be either "caress with the flat of the hand, stroke, pet," or "throw oneself flat on the ground" (in fawning adoration). The -er ending is unusual for an English verb from French; perhaps it is by influence of shimmer, flicker, etc., or from flattery.

Meaning "give a pleasing but false impression to" is from late 14c. Sense of "show (something) to best advantage" is from 1580s, originally of portraits. Related: Flattered; flattering.
insincere (adj.)youdaoicibaDictYouDict
1620s (implied in insincerely), from Latin insincerus "not genuine, not pure, adulterated," from in- "not" (see in- (1)) + sincerus (see sincere).
tongue-in-cheek (adv.)youdaoicibaDictYouDict
1856, from phrase to speak with one's tongue in one's cheek "to speak insincerely" (1748), suggestive of sly irony or humorous insincerity, perhaps a stage trick to convey irony to the audience.
Hem! Pray, Sir, said he to the Bard, after thrusting his Tongue into a Corner of his Cheek, and rolling his Eyes at Miss Willis, (Tricks which he had caught by endeavouring to take off a celebrated Comedian) were these fine Tragedies of yours ever acted? [anonymous, "Emily, or the History of a Natural Daughter," 1761]



This arietta, however, she no sooner began to perform, than he and the justice fell asleep ; but the moment she ceased playing, the knight waked snorting, and exclaimed,--'O cara! what d'ye think, gentlemen? Will you talk any more of your Pargolesi and your Corelli ?'--At the same time, he thrust his tongue in one cheek, and leered with one eye at the doctor and me, who sat on his left hand--He concluded the pantomime with a loud laugh, which he could command at all times extempore. [Smollett, "The Expedition of Humphrey Clinker," 1771]